Will.i.am with Coca Cola to launch an eco-friendly brand


Will.i.am is just the latest celeb to start his own clothing line. The member of Black Eyed Peas will teaming up with Coca Cola to launch an eco-friendly line called Ekocyle.

Garments and accessories are going to be made from recycled materials and they are meant to promote recycling.

The new brand will also work with Beats by Dre to create a set of headphones to launch in the fall.

If that’s not enough, they’re also presenting a collection of eco-friendly caps with New Era next year.

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