Fashion Week – Live the Game with DKNY

Fashion week live

If you always wanted to work in the fashion industry, now you can, at least virtually.

Funcom and 505 Games have launch a new game called Fashion Week Live on Facebook.

The game takes the players through the process of creating a career in the fashion industry, live on Facebook.

They can interact with top designers, models and make-up artists and eventually rise through the ranks to the very top of the design world.

The game is even more glamorous thanks to a special partnership with the America brand DKNY.

How does it all work? The game  takes the form of an exclusive DKNY store that you can unlock by playing, and where you can get authentic DKNY designs to sell as virtual products. There will also be DKNY jobs and events in the game.

Fashion Week Live

“DKNY is the ideal debut partner for Fashion Week Live, and we are confident the global appeal of the brand, in combination with its digital prowess, will be a perfect fit with the game’s players who are sure to identify with the brand’s designs and lifestyle,” said Tim Woodley, Head of Global Brand, 505 Games.

“Our ambition is to create a game that brings consumers the most authentic and immersive experience of the fashion industry and we are proud to partner with such a prestigious brand as DKNY”, said Frank Sagnier, Managing Director, Funcom.

So let’s play!

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